On May 31st, I got this letter in my e-mail:
My name is Brandy Barker. Just wanted to drop you a quick note. I caught your blog and had to write – you’re so eloquent for a cat. I must say, I’m impressed. I thought you might be interested in trying out and perhaps discussing a new innovation on your blog since you, as a cat, are most certainly concerned with making sure you maintain your hygiene – particularly with cat litter.
I confess that Iâ€™m a little bit obsessed with the cat litter smell issue myself. I have a lady cat named Holly (you’d like her – she’s a tortoiseshell persian – very lovely), and let’s just say, her smell is not always as pretty as she is. I’m sure you can identify. Also, I work for Fleishman-Hillard, a public relations firm in St. Louis, and one of our clients, the Clorox Company, has just introduced a great product that I thought you might be interested in – a new (and very much improved) Fresh Step Scoopable Cat Litter with odor-eliminating carbon.
This is the biggest innovation in cat litter in 20 years – the carbon in this new-patented formula helps to eliminate odors on contact, so odors are neutralized before they leave the box. Carbon helps to eliminate odors by grabbing them and holding them to its surface. In addition, the new Fresh Step Scoopable Cat Litter contains a patented antimicrobial agent to help fight the growth of odor causing bacteria.
So what does all this mean for you (and your human parents)? Basically â€“ the new and improved Fresh Step Scoopable Cat Litter will deliver maximum odor control and will revolutionize the cat litter experience for you. I can certainly attest to this – it’s made an unbelievable difference in my own home – the litter box is located close to the front door and you can’t even tell! And I know that Holly prefers it since it covers up the smell in her litter box.
I would love to send you two free full-size samples to try and write about on your blog. If youâ€™re interested, just reply with your mom’s mailing address and I will ship it right out to you both. All I ask in return is you and even your mom’s honest opinion about the new litter.
Thanks so much. Hope to hear from you soon!
Senior Account Executive
Fleishman-Hillard Public Affairs
200 N. Broadway | Saint Louis, MO 63102
I replied back with our address so she could send some cat litter over if that was what she was really going to do. I figured, eh.. it’s free cat litter. Well, hell if she didn’t actually send the stuff! This morning, two boxes of cat litter were delivered by the UPS man. To be a fair product tester, I cleaned the cat box (and took photos for Stumpy’s blog). We’ll see how well it works. I’ll tell you one thing though, 99.9% dust free STILL means your entire bathroom is filled with dust.